August 2019

August digital roundup
August proved to be a great month for our digital channels, with 54,700 visitors to our website, the highest Visit Cheltenham has ever had! We also had 120,000 unique page visits and 1,300 extra subscriptions to our newsletter! Overall we had 99,000 reach on Facebook, another increase on previous months. You’ll also see a host of new blog posts on upcoming events and highlights of Cheltenham. Keep an eye out throughout the month for more content, follow our social channels and don’t forget to get in touch if you have any updates

2019 – A good year for tourism? Keep us informed

Last week you may have seen Cheltenham feature in ITV’s regional news story on the state of the region’s tourism industry – and whether the falling value of the pound is having a positive effect on the number of overseas visitors coming to the region this year. If you missed the piece, you can see it here.

The latest forecast from Visit Britain suggests that the UK’s tourism industry should see further growth in 2019, with visits up 3% and spend set to increase by 7%. Domestically, the signs also suggest that more people have holidayed at home again this year, with short breaks increasingly popular.

Going forward, here at Marketing Cheltenham, we’re keen to make sure we have a clear understanding of how Cheltenham’s visitor economy is performing. In addition to attending and sharing updates at our members meetings, our online tourism statistics tool, T-STATS, is also a really effective way of securely recording and benchmarking your performance. This includes occupancy rates for accommodation, visitor numbers for tours, attractions and activity providers. A number of Cheltenham (and Cotswolds) businesses are already entering data and benefiting from the performance benchmarking this provides, so if you haven’t already signed up to use the T-STATS system (it’s free), please do get in touch with Tara on or register here.

Keeping Cheltenham’s tourism on track
Great Western Railway will be transforming their train services from Sunday 15th December. This will create the biggest timetable change since the 1970s, making trains between Cheltenham and London faster by 10 minutes. It will mean the fastest journeys will be under two hours. This is great news and the town should expect these new services to boost visitor numbers, increase investment and increase job opportunities.

Student offers
There’s the opportunity for members to be part of the on-going NUS TOTUM offers, the #1 students discount card. TOTUM, the new name for the NUS extra card, brings students over 200 UK student discounts and comes with 1-year free ISIC, unlocking over 42,000 international discounts.

How would the student receive the discount in-store?- There are two options; 1: The student can present a physical card (either black or pink) or 2: they can present a digital card via the Totum App.

How can you be included in the TOTUM student discounts? It’s super easy! Take a look at the existing discounts online and let us know what you would like to offer permanently.

Please send through your discounts, terms and conditions and jpeg logos to Maria at Cheltenham BID (no time limit)