It’s widely acknowledged that retail, hospitality, attractions and events have been hit hard throughout the pandemic.
With a roadmap in place and businesses reopening it’s important to rebuild the visitor economy, engage with the public and bring people back into Cheltenham.
To do this Marketing Cheltenham, Cheltenham Borough Council and Cheltenham Business Improvement District (BID) have collaborated to create a new town-wide campaign to communicate the reopening and promote the town to residents and visitors and businesses are being encouraged to collaborate to help promote the reopening far and wide and help economic recovery.
‘Find Your Happy Place in Cheltenham’ is the outcome of this collaboration, a feel good campaign which celebrates the reopening of Cheltenham and interacts with businesses and hospitality owners, residents and visitors to discover what they have missed most about Cheltenham during lockdown and the places and experiences which make them happy. The campaign will encourage people to share their happy place, highlighting Cheltenham’s renowned hospitality, retail, feel-good vibes and year round visitor offer. It will celebrate Cheltenham’s sense of place and popularity as one of the UK’s favourite places to live.
As part of the campaign a toolkit and assets have been produced for businesses across Cheltenham to use. The toolkit gives businesses a helpful guide on how to use the assets, messaging and how to make use of the Visit Cheltenham channels. The assets are also available below for businesses to use. Alongside the campaign assets and toolkit there are images available for businesses, if you’re looking for any images to support your business or if you have any questions please get in touch with us.
Check out the new #HappyPlaceCheltenham campaign page on the Visit Cheltenham website here – https://www.visitcheltenham.com/happy-place
Cheltenham’s campaign forms part of a wider programme of activity to support the high street and local businesses through the pandemic and has been supported by the national Reopening High Streets Safely Fund through the UK Government and European Regional Development Funding.