January 2021

Be part of Escape the Everyday

Due to the latest announcements on restrictions we plan to extend our start of year campaign through to April/May. This campaign will be linked with Visit England’s Escape the Everyday. Last month we sent out a call for content asking businesses to get involved so a big thank you to those who have already contacted us with your business updates. If you missed our call for content last month then read on:

Discovery – We’re looking for hidden gems and experiences, for example the experiences could be cookery classes or masterclasses. Do you offer foraging courses or is there wildlife spotting near to your business? Do you run any tour experiences? 

Freedom to Explore – Freedom to explore is all about getting off the beaten tracks, we’re looking for recommended urban or rural walking or cycling routes so could you offer some suggestions, do you offer any experiences for these? We’re also looking for off-grid accommodation. Let us know if any of the above links to your businesses.

Treat Yourself – After what feels like a long 2020, people are looking for luxury getaways. In this section of the campaign we’ll be looking at spa breaks, gourmet getaways, cosy pubs and unusual, quirky accommodation. Get in touch if you’ve got something which links in with this theme.

This campaign will be a major focus for the first part of the year. We’ll be highlighting businesses and writing itineraries to link with these campaign themes, if you don’t get in touch with us, you may just miss out so drop us an email. 


Pittville Park lake

Digital update

We’re continuing to update our extremely popular online guides for customers looking for food takeaways/deliveries, groceriesclick and collect retailers or key worker accommodation. If your business is offering any of these and you’re not already included in our guides, please get in touch. These guides have proved incredibly popular with Cheltenham residents, particularly through the lockdowns. 

Covid-19 Business Support Grants

Cheltenham Borough Council will soon be announcing grants to support businesses through this latest lockdown. These ‘top up’ grants will be there to support businesses in the retail, hospitality and leisure sectors. To keep up to date on these grants, bookmark this page.

The one-off top-up grants will be provided on a per property basis to businesses closed as a result of the latest restrictions and are as follows:

  • £4,000 for businesses with a rateable value of £15,000 or under
  • £6,000 for businesses with a rateable value between £15,000 and £51,000
  • £9,000 for businesses with a rateable value of over £51,000

Remember also that there is plenty of support and advice on the Visit England Business Advice Hub.

Remember to check out Maybe*

If you’d like to develop your skills on social media then remember to check out Maybe*. Maybe* are providing free training webinars every Wednesday to help businesses raise their online profile. For more information and to book on to these informative sessions click here. The Maybe* platforms are also full of great content on how businesses can improve their social media channels, including case studies, for example this one about Pittville Pump Room’s successful launch of their Heritage Cafe. You can find other great case studies on the Maybe* blog here.