Our role

Marketing Cheltenham has been established to promote and grow the visitor and resident economy for Cheltenham, supporting tourism businesses and operating as a Destination Marketing Organisation for the town. We are managed by Cheltenham Borough Council and supported by Cheltenham BID, Cheltenham Tourism Partnership, The Jockey Club (Cheltenham Racecourse) and Ellenborough Park, alongside each and every one of our members.

Our role is to:

  • collaborate with and champion organisations involved in the visitor economy
  • promote Cheltenham to regional, national and international visitors
  • extend the tourism economy to support year-round trade across the whole town
  • support and develop a better visitor experience and the visitor experience in
    the town
  • enable residents to make the most of the town and engage with the local businesses to thrive.

Find out more…

>> Our priorities

>. Campaigning for you…

>> Why join Marketing Cheltenham