October/November 2020

Creative design for Christmas 2020

‘Tis the season to shop local

We’re pleased to announce the launch of this year’s Christmas campaign. The campaign aims to overcome the latest lockdown measures by creating an online directory of shops and local businesses in Cheltenham alongside gift guides which promote local retailers offering online ordering, festive experiences and the many local cafes and restaurants offering takeaways and delivery services. This new campaign calls on local residents and would-be visitors to shop local and support small businesses this Christmas. 

As well as the fantastic selection of online guides, we’ve also created a new Facebook group, ‘Love Cheltenham – supporting small businesses‘ which we urge you to join. The group has been created so people can find and order from local businesses, allowing businesses to promote their gifts directly with a local audience. 

For the campaign we’ve had a new Christmas creative designed, one which promotes shopping local and the second promotes supporting small businesses. You’ll see both creatives in this newsletter and on our social channels and Visit Cheltenham newsletter. We’d love you to get behind this campaign and use them on your own channels to support shopping local this Christmas. The assets are available for you to use here.

If you’d like to be included in any of the gift guides or if you have any suggestions of content ideas please get in touch. And remember that if you have any events coming up, including virtual ones, make sure you’re included in our events guide by adding your event here

Maybe* – free social media training and support

We recently partnered, alongside Cheltenham BID and Cheltenham Borough Council, with Gloucestershire based social media agency Maybe* who will be making their market-leading platform available to support businesses to improve their digital skills, find customers online and boost online sales.

Maybe* provide a training webinar on Wednesdays to help businesses raise their online profile. For more information and to book on to these informative sessions click here.

Discover England Fund

In an update on the Discover England Fund, Jo Butler, who worked with the partnership on the previous Uncover the Cotswolds project, has been recruited as part time project and business engagement manager. You may be hearing from her shortly as she begins to discuss how to improve bookability and TXGB. 

Digital stats

We’re pleased to see that our digital stats remain strong through lockdown. We’re particularly seeing engagement with the lockdown takeaway guide which proved a success during the first lockdown and is already proving popular again. We’ve also seen an increase in visits to our shopping section, indicating that people are looking for local shops in the lead up to Christmas.