Key results

Since launching at the end of November 2017, our team has delivered a range of short-term and long-term activities, with a view to driving footfall, visitor spend and resident engagement. Some of our activities will come to fruition later in the year, as articles are published, or activity completed, but here’s an update on the Christmas activities we have already completed…

>> More Than Insurance – #DogDaysOut

>> Light Up Cheltenham – Town Event

>> Sunday Times – Press Trip

>> LandLove Magazine – Press Trip

>> Period Living Magazine – Press Trip

>> Christmas in Cheltenham (2017) 

Christmas in Cheltenham 2017

In a bid to drive visitor numbers, and support visitor and resident spend, Marketing Cheltenham embarked on a programme of promotion for shopping, Christmas events, the light switch on and much more. The programme was multi-platform, incorporating everything from social media to broadcast advertising, competitions to email marketing, all used to attract and encourage visitors.… Continue reading Christmas in Cheltenham 2017

LandLove Magazine

At the end of 2017, the team put together an awe-inspiring, whistle-stop tour of Cheltenham, ready for a visit from LandLove Magazine Journalist Kerry. Kerry arrived raring to go in mid-January 2018, ready to write an article all about Cheltenham, our heritage, the businesses we love and much more besides. Following her visit, Kerry sent… Continue reading LandLove Magazine

Period Living

In January 2018, the team worked with journalist Emily from Period Living Magazine, providing information on visiting Cheltenham as part of their ‘Out and About’ feature, which highlights a particular town or area for its heritage. The feature includes places of historic interest, as well as details on where to stay, shop, eat, things to… Continue reading Period Living

The Sunday Times

Since the beginning of 2018, we have been working with journalist Nick to support Cheltenham’s inclusion in a Sunday Times feature on the Cheltenham Festival. Armed with the brief of providing the rounded Cheltenham experience, particularly for those who plan to go racing, but give the Festival a miss for a day or two, and… Continue reading The Sunday Times

Light Up Cheltenham

During February half term, visitors to Cheltenham town centre were enchanted by a bright and vibrant light display using many of the town’s iconic buildings as a backdrop, including The Municipal Buildings and The Queen’s Hotel among others. An extra special launch event was organised on the evening of the 10th February, including a parade… Continue reading Light Up Cheltenham

More Than Insurance

At the end of 2017, we were approached by More Than Insurance to provide information and advice on dog-friendly locations in Cheltenham, as part of a UK feature. The More Than team was keen to include the fantastic free space at Cleeve Hill, which of course features the highest point of the Cotswold Hills, and… Continue reading More Than Insurance