During February half term, visitors to Cheltenham town centre were enchanted by a bright and vibrant light display using many of the town’s iconic buildings as a backdrop, including The Municipal Buildings and The Queen’s Hotel among others. An extra special launch event was organised on the evening of the 10th February, including a parade led by spectacular drummers Spark! who offered a vibrant display.
Organised in association with Cheltenham BID, Marketing Cheltenham supported with press engagement to gain coverage of the event, social media posts to help build the excitement, recording of the official Light Up video, and secured and promoted family dining offers from a number of Cheltenham businesses.
Read about the event from the point of view of a visitor >>
Watch the video: