April 2018

As we enter Quarter 2 of 2018, our work at Marketing Cheltenham continues apace, with members joining daily and a lot of work being done to raise the profile of the Town. Our work this month included:

  • officially launching the new Cheltenham Champion Programme; an initiative designed to give visitors an insight into the local story of Cheltenham, from those who have a passion for living here. Our Cheltenham Champions each have a special interest subject, and will be giving visitors the lowdown on where to eat, sleep, shop, what to do and how to get under the skin of Cheltenham. The first articles will be published on the Visit Cheltenham blog in May, from our first five champions. Become a Cheltenham Champion >>
  • presenting to journalism students at the University of Gloucestershire, getting their input on why they choose to make the town home while they study.  It was a great day with great insight and we look forward to supporting the student drive in the Town
  • launching our brand new Food Initiative to highlight the fantastic Foodie Scene in Cheltenham on the 27th April via a video on our social media channels. Filmed by Squashed Robot and hosted by Pamela Chen, the video reached 10,000 people organically in its first two weeks (87% of whom are new audiences for the channel), was watched for 1,729 minutes and received more than 1,000 engagements
  • relaunching the Visit Cheltenham social media channels mid-April, realigning them with the new content strategy. The stats for the revamped channels sky-rocketed, including:
    • growth: rose from an average 9 per month to 60 so far this month (two weeks) and increasing, with a peak day of 12 new followers
    • daily engagement with posts more than doubled, while the daily organic reach went up from an average 627 people per day to 1,265 people per day. That’s an increase in organic reach from circa. 18,800 to circa. 38,000 in a month, and we’re now reaching a whopping 140,000 people virally with 523,000 impressions
  • adding more than 60 pages to the Visit Cheltenham website, including our brand new section on Regency history, in time for the Channel 4 documentary on Cheltenham – Britain’s Most Historic Towns. You can view the new section here… We also added 27 unique blog posts drafted by the marketing team… Read about the Channel 4 documentary…
  • supporting Cheltenham BID with the final marketing push for the first ever Cheltenham Beauty Week and beginning the push for Cheltenham Cocktail Week in May. Response and statistics for Beauty Week are still pending, but the initial response has been positive.
  • supporting more than 25 journalist requests, including organising tickets for two visiting the wider Cotswolds
  • developing the first draft recommendations for a revitalised Tourist Information Service in Cheltenham. The first draft is under discussion for refinement in May / June ahead of the report release and implementation later this year
  • regularly releasing our calls for content, supporting businesses to get involved with, contribute to and benefit from our work. The call for content is now available on the Marketing Cheltenham website as well…
  • welcoming on board our new members this month including The Bicycle Hub, Compass Holidays, The Bradley Hotel, Glenfall Farm B&B and Sudeley Castle.

If you would like to benefit from our work and receive our regular updates of opportunities, become a member…