April and May 2019

At the end of April, three of the new Marketing Cheltenham team members, Tara Sanchez, Emma Gill and Lisa Kowalkowski, started in their new full time roles. A couple of weeks later, Jess Goodwin joined the team. 

We would like to take the opportunity to thank APT for their tireless work in helping to set up and deliver the work of Marketing Cheltenham over the last couple of years.  They have now finished their contract so please can you amend your contact/press lists accordingly.  New contact details below.

First day in the office for Tara (right), Emma (middle) and Lisa (left) (April 2019).
First day in the office for Tara (right), Emma (middle) and Lisa (left) (April 2019).
Photo taken with our new exhibition stand at the Gloucestershire Business Show, Cheltenham Town Hall. From right to left – Jess, Tara, Emma & Lisa.

Tara Sanchez, Commercial Partnerships Manager tara.sanchez@marketingcheltenham.co.uk or membership@marketingcheltenham.co.uk 
T: 07468 716057 – Contact for all membership, advertising and sponsorship enquiries  
 
Tara was most recently the Sales Manager at Double Tree by Hilton Cheltenham, where she was responsible for generating revenue in corporate accounts, conference and event business. She has more than 12 years’ experience in the hotel industry, nine years of which has been spent in proactive sales management roles.

Jess Goodwin, Events Manager jess.goodwin@marketingcheltenham.co.uk
T:07468 716058 – Contact for any questions about major events.

Jess has worked within the events industry for more than seven years, having been involved in events such as St Ives Food & Drink Festival and Truro’s City of Lights. Most recently she has been Events Manager at Alzheimer’s Society organising Memory Walks, one of the UK’s largest charity organised mass participation events.

Emma Gill, PR & Marketing Exec emma.gill@marketingcheltenham.co.uk or marketing@marketingcheltenham.co.uk    
T: 07468 716023 – Contact for all press, travel trade and print enquiries (anything non-digital).
 
Emma’s most recent position was Marketing Campaigns Exec at the National Trust, where she led the marketing for its national programme. She previously worked as an Account Manager at a hospitality agency. 
 
Lisa Kowalkowski, Digital Marketing Exec lisa.kowalkowski@marketingcheltenham.co.uk  or digital@marketingcheltenham.co.uk 
T: 07468 716056 – Contact for all website, social media and blogger collaboration enquiries.
 
Lisa has more than 20 years’ experience in the travel industry, including as an editor and content creator for many travel websites.  She is an established blogger and social media, digital marketing consultant. 

NEW MANAGER – DAVID JACKSON

Please note the new Marketing Cheltenham Manager, David Jackson, will join the team on 8th July.  Kelly Ballard, will sadly leave us on the 18th July to return to her consultancy work on other tourism projects. More about David in our July round-up.
  
The new team have enjoyed meeting many of our members over the last six weeks and look forward to meeting more members at upcoming member events and during 1:1 meet ups soon. They are based mainly at the Cheltenham BID office, but also work in the agile work areas in the Municipal Offices.

A few highlights of our work in April and May…

GENERAL MARKETING

Rebrand soft launch – The Festival Town

Over the past few months several members of the Tourism Partnership, led by Kelly Ballard have been working on a branding exercise to ensure Cheltenham stands apart from the competition.  This brand will form the basis for how we promote the town over the next few years. Working with Cotswold’s based Little Big Agency, the group has agreed to a new brand and strapline The Festival Town. Read more about this here. 

Engaging local bloggers to promote Cheltenham

Lisa has invited influential local bloggers who are passionate about Cheltenham to join a group where she will share press trip and review opportunities from members.  The aim of this group is to encourage shareable content to be created i.e. blog articles/videos/social media posts etc. (If you are interested in offering review or press trip opportunities please contact Lisa).

TRAVEL TRADE

Selling Cheltenham to the international travel trade

Emma attended Explore GB (alongside Cotswolds Tourism) in Harrogate to promote Cheltenham and the Cotswolds to 200 members of the travel trade and speak to journalists about press trips promoting our town.

NETWORKING

May member meet up and large hotels meeting at the Queens Hotel

Kelly and Tara hosted the large hotels meeting followed by the quarterly members meeting at the Queens Hotel.  The large hotels meeting gave an opportunity to share information around current challenges and to discuss ideas for a new business tourism digital platform for Marketing Cheltenham.  The member meeting welcomed around 30 members to share news, updates, opportunities and discussions. For a copy of the presentation please contact marketing@marketingcheltenham.co.uk

Exhibition at Gloucestershire Business Show with Cheltenham BID

The team exhibited in collaboration with Cheltenham BID at the Gloucestershire Business Show at Cheltenham Town Hall for two days.  Kelly Ballard, Tracey Crews & a representative from the Little Big Agency who designed the new branding gave a joint presentation. Again, for a copy of the presentation please contact marketing@marketingcheltenham.co.uk

BUSINESS TOURISM – CONFERENCE & EVENTS

Conference enquiries for 2020

Tara has responded to accommodation allocation enquiry for the British Gynaecological Cancer Society Annual Scientific Meeting 2020 (BGCS 2020).  This event will take place 9th – 10th July 2020 at the Cheltenham racecourse for 300 – 400 delegates.  A bedroom allocation website will be created for the client with 150 bedrooms for our Marketing Cheltenham members. If you are currently not an accommodation member, please get in touch with Tara for further details on how you can benefit from our accommodation booking platform.

MAJOR EVENTS

Jess has been getting planning well underway for the town’s first criterium (bike race) as part of Cheltenham Festival of Cycling in September.  Despite being only May she is also working on Christmas plans so the town is ready to celebrate the festive season. 

Jess is also starting to have initial discussions to create an events strategy for Cheltenham to ensure we fully embrace the new re-brand, The Festival Town.

WEBSITE AND SOCIAL MEDIA STATISTICS

Readers and social media followers have continued to grow with over 36,589 unique users to the website in April and 39,039 in May – a huge increase from 21,371 and 27,162 last year.

Overall page views have continued to rise with 103,840 views in April and 108,354 in May which is up 55% since last year when average page views were 66,890.

Social media followers have also continued to increase with 5,900 follower on Facebook (2003 in May 2018), 7,657 followers on Twitter (6,600 followers last May) and 3,050 Instagram followers (1,347 followers last May). 

Don’t forget, members are eligible to join our private Facebook group where we share news and opportunities as soon as they become available.

If you would like to benefit from our work and receive our regular updates of opportunities, become a member.

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