January 2019

After a much-deserved festive break, January started with a bang as we presented and co-hosted the Gloucestershire Tourism Forum, confirmed the launch of a new Brian Jones walking tour, got behind the Cheltenham BID boutique sale, and confirmed over 40 buildings and an observation wheel for Light Up Cheltenham in February. Here’s an overview of what we got up to…

  • The Gloucestershire Tourism Forum welcomed plenty of visitor economy stakeholders to hear about what’s happening in the region, learn best practice from experts and network in a friendly environment. It was great to see so many Cheltenham members attend the event at Gloucester Rugby Club and to meet so many new contacts from across the region. We loved presenting our work to date and getting great engagement from those in the room. Thanks to all who attended!
  • We answered our very first request for bookings and accommodation for CHRISTMAS 2019! Just one week into the month, and this super organised business was keen to get their Christmas all wrapped up. It’s definitely the earliest request we’ve received for a booking, and it’s great that so many of our members provided their prices and availability too.
  • Announced the launch of Cheltenham’s first Brian Jones Walking Tour. 2019 marks 50 years since his untimely death, and the new guided tour, developed in partnership with Cotswold Tour Guides, will take visitors around many of his old haunts and places of inspiration. The first tour date is 28 February 2019 which would have been Brian Jones’ birthday, with further dates throughout the year.
  • Announced the launch of Light Up Cheltenham in association with Cheltenham BID. Running in February 2019, Light Up Cheltenham will illuminate over 40 buildings and we’ve been busy getting the news out and about.
  • Supported the Cheltenham BID Boutique Sale with promotion across all our channels. The sale was a huge success, with over 500 shoppers hoping to snag a bargain.
  • Signed off the first tranche of website amends for 2019 which will see our online booking vastly improved and driving more traffic. The developments are currently in testing and due for release in February so watch this space…
  • Provided new content and wording for partner website Cotswolds.com, with a view to improving the Cheltenham communication and promotion, and driving footfall in the town. The updated content should inspire more visits from those already coming to the region and we are really grateful for the opportunity from The Cotswolds.
  • Liaised with a pending conference to provide hotel rates, visit ideas and a location for their 2019 conference. The conference will bring over 1,000 delegates to the Town.
  • Fulfilled image and information requests from 19 journalists, including working with a number to profile Cheltenham as a Destination alongside features on The Festival(TM).
  • Secured published press coverage of Cheltenham in January which reached 200,895 people nationally.
  • Grew the content on the website, with stats for January as follows:
    • This is the first month in the history of the website where daily visitor numbers exceeded all previous visitor numbers for the month. Every single day outperformed the equivalent day in all previous years – a huge achievement for the team
    • Over 32,195 unique users for the month – a whopping uplift of 63.52% or 12,506 visitors to the site when compared with 2017
    • 85,314 page views, up 52.64% since last year when there were 55,891 page views .
  • Continued to build the Visit Cheltenham social media channels (which were revamped in April), including:
    • 14 pieces of content curated and distributed via the Visit Cheltenham blog
    • reaching 33,100 people via Twitter
    • reaching 92,089 people organically and a further 73,941 via advertising on Facebook, securing 8,819 individual engagements on our posts
    • reaching 33,457 people via Instagram.
  • Undertook a full review of all our achievements and statistics for 2018, including the Christmas campaign results. These will be published by mid-March when all statistics can be ratified.

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