July 2018

As we enter the second half of the year, the heatwave looks set to deliver bumper visitor numbers to the town, boosting the visitor economy. Events are at their peak at this time of year, and we’re experiencing some of our highest visitor numbers to the website so far this year. Our work this month included:

  • Launching the new Regency Bike Tour in partnership with The Bicycle Hub, and hosting our first Instameet for six bloggers, who hopped on a bike and saw the town on two wheels. It was a great success and we got some fabulous feedback on the tour as our guests took in the sights! You can book onto the tour including bike hire via The Bicycle Hub…
  • Collated our 12 month review of Marketing Cheltenham, which is available to read here and has been distributed to the press. We know we’ve been busy, but seeing all our achievements collated in one place has been a great boost for the team. Read it here…
  • Made our first call for Christmas content (gasp!) and launched our Christmas in Cheltenham page. This has been used to answer the first visitor enquiries about what’s happening in the town, and we will now continue to grow the profile of the season via the Visit Cheltenham platform, as well as through PR and industry engagement. Keep up to date with Christmas in Cheltenham here…
  • Provided up to date images, information, copy and content to partner websites to show Cheltenham off in the best possible light. Brands such as Expedia help to drive a lot of traffic to the website and the town and it was essential that the content was as engaging as possible.
  • Added additional pages to the Visit Cheltenham website including:
    • National Spa Week content
    • Shop type pages for the shopping section, enabling visitors to quickly and efficiently find what they are looking for
    • Revamped the ‘Travel Information’ section of ‘Your Visit’, in partnership with sustainable transport charity Sustrans. This will be launched early August, but will give visitors much more comprehensive information on getting to Cheltenham and getting around once they are here.
  • Launched our new ‘Summer in Cheltenham’ video, promoting Cheltenham as a visitor destination for day trips and short breaks. The video went live on social media channels on the 25th July and reached 28,000 people organically by the end of the month, with more than 16,000 views. It continues to reach several thousand more people per day and has so far been shared more than 110 times. We’ve set ourselves a personal target of 100,000 reach and 40,000 views. so wish us luck!
  • relaunched the consumer newsletter which is tailored to four separate markets, local, regional, national and international. It showcases events and activities happening in the town and helps potential visitors to plan ahead.
  • Welcomed our new members on board including The Suffolk Traders Association and all their members, Gloucestershire-Warwickshire Railway and Double Tree by Hilton.
  • Following our support to prepare a funding bid for the Discover England Fund, which secured The Cotswolds region £250,000, we have collated and submitted the first selection of products that will underpin development of new tours and trails for the region. The initiative is designed to encourage more visitors to the region, attract new visitor markets with interest-specific opportunities and encourage more visitor movement throughout the region, including to Cheltenham.
  • Started organising our new Food Group Meeting, which will meet in September and is designed to build on Cheltenham’s reputation as a foodie Destination. The group will be responsible for identifying opportunities for the town, areas for development of new products and experiences, and help influence how the Destination is marketed.
  • Progressed the coach parking initiative to see how we can improve coach parking in the town. It is hoped that a successful outcome will be concluded and a new process implemented from late September, early October.
  • Continued to build the Visit Cheltenham social media channels (which were revamped in April), including:
    • 18 pieces of content curated and distributed via the Visit Cheltenham blog
    • reaching 36,000 people via Twitter and growing the platform by nearly 51 followers (compared to a historic monthly average of 10)
    • reaching 87401 people via Facebook, gaining more than 7,234 individual engagements and growing the platform by nearly 124 followers (compared to a historic monthly average of 7).
    • reaching nearly 33,000 people via Instagram
  • Securing press coverage of Cheltenham via our support of journalists which reached a subscribed readership of 948,392 people.

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