July Update 2019

Introduction from David Jackson

As the new Manager of Marketing Cheltenham, I’d just like to take this opportunity to say hello to all of our members and partners across Cheltenham and beyond. I’m looking forward to meeting as many of you as possible over the coming weeks and, I hope, working with you to put a new spring in the step of Cheltenham as a place to visit and invest.
 
Having worked in similar roles in Bath, Lincoln, the North West of England and most recently the Isles of Scilly, I’m well aware of just how much potential Cheltenham has – and incredibly excited by the prospect of helping to build its brand and establish the town as one of the most vibrant and distinctive destinations in the country.
 
I look forward to meeting many of you soon.
 
David
Thanks and farewell to Kelly
As many of our members will be aware, Kelly Ballard finished in her role at Marketing Cheltenham on 18th July. Over the past two years, Kelly has been instrumental in driving forward a new vision and ambition for Cheltenham’s visitor economy, including the creation of Marketing Cheltenham as the new delivery body to take this forward.
 
I’m sure everyone will join us in saying a huge thank you to Kelly for her hard work and dedication – and in wishing her good luck in her next project (after a well-deserved summer off!)

The Festival Town
You all should have received our asset pack for The Festival Town rebrand. This rebrand is the start of an incredibly exciting time for Cheltenham, giving the town a distinctive brand which will be engaged with by national and international visitors. We need to grow our visitor economy and this is the first step towards that. We need you to help us and the asset pack is a great start for us to work together to drive visits. We’ve been busy getting everything up and running for the rebrand; we’ve updated the Tourist Information Points around the town, we’ve got Festival Town lamppost banners up in key areas and have rebranded all our digital channels.
 
Sponsorship
We’ve also started working with members interested in sponsoring lamppost banners. If you’re interested in this, do get in touch (tara.sanchez@marketingcheltenham.co.uk). We’ve already had a number booked up so let us know soon if you’re interested in taking any space.

Digital
We’ve got our summer guide round up online and the August events so do check out our Visit Cheltenham website.
 
Continuing on our digital channel growth we’ve seen 44,055 unique views in June compared to 39,039 in May and an impressive increase compared to 22,163 in June last year. Social media followers are also on the up with 7,700 followers on Twitter, 5,903 followers on Facebook and 3,150 on Instagram. All growth compared to May 2019.
        
Don’t forget, members are eligible to join our private Facebook group where we share news and opportunities as soon as they become available.  Members and non-members are encouraged to add their events for free to the What’s On guide here.
Events
 
Cheltenham Festival of Cycling – 1st September.
The event has now been launched and the team are working hard to spread the word.  We are excited to be working with British Cycling again as part of Cheltenham Festival of Cycling and are having initial conversations around how this partnership could continue in the future. You can find out more about this exciting event and how to be involved with corporate hospitality and sponsorship here.
 
Christmas in Cheltenham
Planning permission has been submitted for an Ice Rink and work continues on developing the Christmas offering. Watch this space for further updates and opportunities for our members.

Next Member Meeting 
Please save the date for our next Marketing Cheltenham

Times:
10am- 11am – Large Hotel Member Meeting
11am – 12pm – Member Meeting
When: Wednesday 25 September 2019
Venue: The Beehive

New members
Alongside David joining our team we’d also like to welcome some new members to Marketing Cheltenham. A huge welcome to Sibling Distillery, 4 Jenner Walk, Muse Brasserie, The Curry Corner and Holiday Inn Express Cheltenham. We’re really looking forward to working with you all!
 
And last but certainly not least…
Call for Content & Collaborations   
We’re currently looking for events, seasonal fun and lots more content. We’d love for you to get involved so please send us up to 600 words of content, with any images you’d like us to use to digital@marketingcheltenham.co.uk –

Christmas: Have you already planned for Christmas? Then let us know! We’re looking for info on Christmas parties, meals, events or if you’ll be having a Santa.
Retail: Do you have any back to school or student offers and events?
Foodie Fanatics: Have you got something foodie going on in the next few months? We’re looking for menu launches and themed food, educational courses and workshops, special offers and anything else going on. What about new restaurants or major renovations? Have you won any recent awards? Let us know!                 
We will try our best to include any content that you may send through, however please note that priority will be given to our Members. For more information about becoming a Member, please visit our Marketing Cheltenham website here.  Keep an eye out for new calls for content here. 

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