March 2019

With the official start to Spring under our belt, March in Cheltenham was filled with spectacular blossom tree displays which caught quite the attention via social media. We also interviewed and appointed for all five permanent, full-time roles which will help to take Marketing Cheltenham to the next level. In the meantime, here’s an overview of our major milestones in March…

  • March saw the start of our work with local schools to promote Cheltenham Education. Cheltenham’s original town motto is “Salubritas et Eruditio” meaning “Health & Education”, derived from the town’s position as a popular health resort and education centre of excellence. We still retain an outstanding level of education in the town across our Public, Grammar and State, and it’s our mission to better represent this on the international stage. We’d also like to welcome Dean Close School and St Edwards as the first two to jump right in and join the panel.
  • As part of our work with the ‘Uncover the Cotswolds’ Discover England Fund project run by Cotswolds Tourism, we hosted two ‘fam’ trips in the town representing all that we do here.
    • We hosted representatives from Spain & Italy and Visit Britain. We hosted them with members including The Queen’s Hotel, No.131 The Prom and Memsahib Gin & Tea Bar, and also brought along members including Currys & Colonels and Compass Holidays.
      The group had a fantastic stay and hope to set up group tours bringing groups from 20-100 to the town several times each year.
    • We hosted representatives from the Nordic Region, and included a tour of the town led by Anne Bartlett (Tour Guide). We also introduced them to Compass Holidays (Tour Operator) as they seek to establish bookable product in The Cotswolds.
  • Reflecting back: we developed and released our 2018 successes report, highlighting just how much it is possible to cram into one year. From reaching over 2 million people via social media, adding 40,000 more users to the website and supporting 190 journalists to name but a few, you can read the full report here… We have also been issuing individual personalised results reports to members who joined in the first half of 2018.
  • Plans are underway to re-skin and enhance the usability of the Visit Cheltenham website, with approval given in March to a tranche of new updates and developments. These should be live by mid-May, so watch this space…
  • Fulfilled image and information requests from 16 journalists, including providing images, itineraries and visit support, including a Brian Jones press trip, and an interview with Western Daily Press
  • Secured published press coverage of Cheltenham in March which reached 1,854,433 people nationally
  • Grew the content on the website, with stats for March as follows:
    • Over 44,463 unique users for the month – almost double the 2017 total of 22,557
    • 103,875 page views, up 55% since last year when there were 66,891 page views .
  • Continued to build the Visit Cheltenham social media channels (which were revamped in April 2018), including:
    • 15 pieces of content curated and distributed via the Visit Cheltenham blog and reaching 9,608 people
    • reaching 46,700 people via Twitter
    • reaching 19,755 people on Facebook and securing 8,619 individual engagements on our posts
    • reaching 73,171 people via Instagram.

Don’t forget, members are now eligible to join our private Facebook Group where we share news and opportunities as soon as they become available…

If you would like to benefit from our work and receive our regular updates of opportunities, become a member…