May 2018

May really sees the Festival season kick off in earnest in Cheltenham, with world-class events that help to put Cheltenham on the map. Marketing Cheltenham has been supporting to boost the profile of these events even further, but also to build awareness of the town and day trips and stays that go beyond the Festivals too. Our work this month included:

  • Started work to put together a series of Instameets with Cotswold Tourism. The first proposed date is mid-July to showcase Cheltenham to regional tourism influencers
  • In January, we submitted a tender to host a major tourism summit in 2019. Following amends to the RFP framework for the event, including a date change, we worked to update and resubmit the Cheltenham tender to host the event
  • Started work on a new bike tour around the Town to showcase it to its full potential on two wheels
  • Worked with Sweetspot (organisers of the Tour of Britain), to help showcase the Mark Cavendish Sportive which will be starting and ending at Cheltenham Racecourse on the 5th August. For more information and to keep up to date, register for the Visit Cheltenham newsletter
  • Ahead of Channel 4’s, ‘Britain’s Most Historic Towns’ episode on Cheltenham airing on 5 May, we significantly upgraded the information on Regency History on the Visit Cheltenham website, and extensively promoted the event via our channels. The programme created a spike in web visits, with particular focus on the new web pages. The History Pages were just one aspect of the expansion, and 53 pages were added to the site during May
  • Supported a Brian Jones Fan Club from Patagonia with their trip to Cheltenham to check out Brian’s roots. We supported with information, contacts and locations to support exploration of the Town
  • Prepared for a Visit Britain visit to The Cotswolds with a delegation of Tour Operators from Japan. We worked with Cotswold Tourism to put together a suitable itinerary for the tour operators, and will be meeting and hosting the delegation in Cheltenham in early June
  • As part of the development of the Great West Way project, Visit Wiltshire hosted an American, Luxury Tour Operator in their beautiful county. We helped Visit Wiltshire to extend her visit with an overnight stay in Cheltenham
  • Continued to build the Visit Cheltenham social media channels (which were revamped in April), including:
    • 28 pieces of content curated and distributed via the Visit Cheltenham blog
    • reaching 73,000 people via Twitter and growing the platform by nearly 75 followers (compared to a historic monthly average of 10)
    • reaching 44,539 people via Facebook, gaining more than 2,500 individual engagements and growing the platform by nearly 50 followers (compared to a historic monthly average of 7). The page is also now engaging more people than three major Town-specific pages nearby, in terms of engagements. All three of these pages also have significantly more followers than Cheltenham, highlighting the effectiveness of our new content strategy
    • reaching nearly 49,000 people via Instagram
  • As well as growing the website with 53 new pages during May, our work on SEO and content has started to have a positive effect on visitor numbers. In May 2018, website visits were up 5,791 visitors compared with April 2018, which is also a 15.53% uplift when compared with a year earlier too
  • Following a successful trial at the end of April with Hilden Guest House, progressed the system to support online booking for all our accommodation providers. We anticipate that all member businesses will be set-up late-June, early-July for online booking
  • Securing press coverage of Cheltenham via our support of journalists which reached a subscribed readership of 544,384 people
  • Launched a new members group on Facebook to share content and coverage opportunities with our members. Members can request to join here…
  • Welcomed new members on board including: Cheltenham YMCA, Citrus Hotels, Gloucester Old Spot, Malmaison, Stagecoach West, Bridge House

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