September 2020

The Great Taste of Cheltenham
We’ve officially launched The Great Taste of Cheltenham! This 6 week digital campaign will shine a light on the iconic food & drink scene we have in Cheltenham and focus on the faces behind the businesses and their stories. With new content on the Visit Cheltenham website, social media promotion, new photography and new video content with our friends at The Taste Plug, we’re really excited about promoting the incredible food and drink offering in Cheltenham over the coming weeks. Check out The Great Taste of Cheltenham page here.

If you’re interested in being involved and aren’t already it’s not too late! Just send us an email.

The Great Taste of Cheltenham logo

Visit England

Just a reminder that Visit England has launched a £5 million UK-wide domestic marketing campaign which will inspire consumers to take short breaks in the UK this autumn and winter. We’ll be feeding into this national campaign by working with Visit England but we need your help by supplying us with the content. The campaign is split into the following:

Discovery – this could be hidden gems, experiences like cookery classes, foraging or wildlife spotting.

Freedom to Explore – urban or rural walking and cycling routes, off-grid accommodation.

Treat Yourself – spa breaks, gourmet getaways, cosy pubs or unusual accommodation.

If you have anything which fits in with the above, please get in touch with us at: Help us to help you.

You can download the Escape the Everyday toolkit here.

Visit England has also released new dates for their fantastic and informative webinars, including creating content, creating videos for YouTube and case studies of how micro businesses have adapted to the current situation, from B&B’s to small attractions. To find out about what the webinars are and when they’re on click here.

Separately there are also Business Event webinars, you can find out more here.

Cheltenham’s bookable business survey

Here at Marketing Cheltenham we’re working with our colleagues at Visit England and Cotswolds Tourism to help businesses become bookable online. Being bookable helps businesses connect with customers nationally and internationally. However, to help you, first we need to know whether you’re already bookable and what systems you use, or, if not, why you might not be and if we can support you in becoming bookable. To collate responses we’ve created a survey for you to fill in, please follow this link and fill in your information.

Employee wearing a face mask

Latest COVID-19 guidelines

In the latest update from the government it is mandatory for retail, hospitality and leisure staff working in areas which are open to the public to wear face coverings. If businesses have taken steps to create a COVID secure physical barrier, such as perspex, then staff are not required to wear a face covering whilst behind the barrier.

If an event venue or hotel function space complies with COVID Secure guidance and relevant planning and alcohol licensing requirements are in place then they can operate in the same way as restaurants with tables of six in a function room.

For coach tours, if groups of more than six do not mix during a tour then it can go ahead. People must stay within their own group including when in hospitality businesses, at attractions and on the coach.

Guided tours can take place indoors and outdoors providing businesses undertake risk assessments in line with guidance. If it’s possible to ensure that groups of more than six (or larger if they’re from one household) don’t mix on a guided tour then it can go ahead.

For more help on the current guidance and to keep up to date you can visit the Visit England Business Advice Hub.