Cheltenham’s visitor economy is a key driver of the town’s growth and vibrancy, attracting a diverse range of tourists year-round. Renowned for its cultural festivals, historic architecture, and scenic landscapes, Cheltenham is a top destination for both leisure and business travel.
Since 2014, the value of the visitor economy has grown by 23%, with an estimated GVA of £131.9 million, while tourism-related employment has remained steady at around 5% of the town’s workforce.
2024 Visitor Economy – Volume & Value – Cheltenham
Visitor Numbers
- 2,076,000 visitors to Cheltenham
- 1,712,000 day visitors.
- 364,000 staying visitors.
- 1,087,000 staying nights spent in Cheltenham.
Visitor Spending
- Visitors spent a total of £191,873,000
- Day visitors spent £96,007,000
- Staying visitors spent £88,002,000
Economy and Jobs
Total jobs = 2,884
Percentage of all local employment = 5%.
2024 Visitor Economy – Volume & Value – Gloucestershire
About the data
Volume and value data have been calculated using the Cambridge Economic Impact Model undertaken by The South West Research Company.
The model utilises information from a range of national tourism surveys along with local and regional data. It distributes regional activity as measured in those surveys to local areas using ‘drivers’ such as the accommodation stock and occupancy which influence the distribution of tourism activity at local level.
The methodology and accuracy of these sources varies, and therefore the estimates can only be regarded as indicative of the scale and importance of visitor activity in the local area
Marketing Cheltenham 