Marketing Cheltenham was established in November by Cheltenham Borough Council, in collaboration with Cheltenham BID and the Cheltenham Tourism Partnership. The organisation’s main focus is to drive forward the ‘five year plan to grow Cheltenham’s visitor economy’.
Cheltenham Borough Council has ambitious plans to evolve the role of Marketing Cheltenham to support inward investment and other economic development needs of the Council.
Marketing Cheltenham consists of a team of five who focus on marketing delivery, event management and the development of commercial relationships.
The team includes, Marketing Cheltenham Manager, David Jackson, who joins from the Isles of Scilly DMO. Lisa Kowalkowski who runs the website and social media channels and brings heaps of experience in digital destination marketing. Tara Sanchez joins the team from the DoubleTree Cheltenham as the team’s Corporate Partnerships Manager. Emma Gill leads on marketing and PR, having previously worked at The National Trust. Jess Goodwin completes the team as Marketing Cheltenham’s Events Manager having previously worked at Alzheimer’s Society.
Through delivery of marketing campaigns and events, the team are responsible for encouraging visitors to the town, to get them to stay longer and support the local tourism, hospitality and leisure economy. This, in turn, will support economic growth – new jobs, business creation – and culture for the continued benefit of local people.