Marketing Cheltenham will drive the Visit Cheltenham consumer brand, which in turn will support the destination profile. All businesses engaged with the visitor and resident economies will benefit from…
the destination visitor platform attracting 275,000 visits annually (2016-17) and which is currently being redeveloped to enhance the user interface and to better profile local businesses and experiences
working with our partners at Cotswolds Tourism as an international brand to include and promote Cheltenham, especially overseas. Your membership will also include a listing on http://www.cotswolds.com
to an established and growing database of engaged individuals, seeking to experience Cheltenham again and again. We have an extensive 2018 schedule planned to capitalise on the year-round opportunities for the town
content is king
content is and will be king to all our plans, and as well as promoting specific events, activities and local storytelling, we will also be embracing a wide range of content media and engaging potential visitors on platforms where they are most active. We’ll be dovetailing our members and local businesses with Cotswolds Tourism regional content plan and the VisitEngland and VisitBritain national and international strategies
PR & influencer relations
showing off everything that this fantastic place has to offer. Delivering on visitor desires to see, feel, hear, taste, smell and think new things and telling the experiential story of the town. We have established relationships with local and regional journalists, are building links with national and international journalists and bloggers, and will also be developing familiarisation and experience trips for influencers further afield.
visitor information & wayfinding
we are undertaking a full review of the visitor information provision and will be rolling out a more appropriate, relevant, dynamic and engaging service, with a more comprehensive wayfinding provision to encourage town-wide exploration
we have already developed a number of key partnerships which will help deliver more visitors to the area and footfall to businesses, including work with Cotswolds Tourism, Gloucestershire Airport, Bristol Airport, VisitEngland and VisitBritain. We will continue to build more as a conduit for growth and profile
from film and TV location promotion to social media and video, a conferencing and events booking service, new bookability features, and developing new product and experience to name but a few. We’re also open to your ideas and wants, and will work with you to develop offerings which enhance your business.
Find out more…