Marketing Cheltenham drives the Visit Cheltenham consumer brand, which in turn supports the destination profile. All businesses engaged with the visitor and resident economies will benefit from…
The destination visitor platform attracting 300,000 visits annually (2017-18) and which was given a facelift in July 2019 to enhance the user interface, fit with the new branding and to improve the profile of local businesses and experiences.
Working with our partners at Cotswolds Tourism to create an international brand which will include and promote Cheltenham. Your membership will also include a basic entry level listing on http://www.cotswolds.com.
To create email content for an established and growing database of engaged individuals, seeking to experience Cheltenham again and again. We have an extensive schedule planned to capitalise on the year-round opportunities for the town.
Content is key
Content is and will be key to all our plans. As well as promoting specific events, activities and local storytelling, we will also be embracing a wide range of content media and engaging potential visitors on platforms where they are most active. We’ll be joining up the activities of our members and local businesses with Cotswolds Tourism regional content plan and the VisitEngland and VisitBritain national and international strategies.
PR & influencer relations
We’ll be showing off everything that Cheltenham has to offer. Delivering on visitor desires to see, feel, hear, taste, smell and think new things and telling the experiential story of the town. We have established relationships with local and regional journalists, we’re building links with national and international journalists and bloggers, and we’ll also be developing familiarisation and experience trips for influencers further afield.
Visitor information & wayfinding
We are undertaking a full review of the visitor information provision and will be rolling out a more appropriate, relevant, dynamic and engaging service, with a more comprehensive wayfinding provision to encourage town-wide exploration.
We have already developed a number of key partnerships which will help deliver more visitors to the area and footfall to businesses, including work with Cotswolds Tourism, Gloucestershire Airport, Great Western Railway, VisitEngland and VisitBritain. We will continue to develop these partnerships and grow new ones.
From film and TV location promotion to social media and video, a conferencing and events booking service, new bookability features, and developing new product and experiences are just a few things we’re working on. We’re also open to your ideas, and will work with you to develop offerings which enhance your business.