Cheltenham’s Visitor Economy

Key Facts & Figures

Prior to the Covid-19 pandemic, Cheltenham’s visitor economy was performing strongly, with consistent year-on-year growth over recent years, in line with the town’s Visitor Economy Strategy.

Between 2014 and 2019, the value of Cheltenham’s visitor economy grew by almost 18%, from £146.6m in 2014 to £172.8m in 2019. When calculating the total value of business turnover in the town supported by tourism, the figure raises further to £221.3m.

2019 Visitor Economy – Volume & Value – Cheltenham

Visitor Numbers

  • 2,000,000 tourism day visits
  • 396,700 overnight staying visits
  • A total of 2,396,700 tourism visits to Cheltenham in 2019
  • 1,104,000 staying nights spent in Cheltenham

Value / Spending

  • Day visitor spend £81,266,000
  • Staying visitor spend £84,981,000
  • Total business turnover supported by tourism £221,325,000


  • Total employment supported (estimate) 3,314
  • Percentage of all local employment c.5%

2019 Visitor Economy – Volume & Value – Gloucestershire

All volume and value data has been calculated using the Cambridge Economic Impact Model undertaken by The South West Research Company (TSWRC). 

The model utilises information from national tourism surveys and regionally/locally based data.  It distributes regional activity as measured in those surveys to local areas using ‘drivers’ such as the accommodation stock and occupancy which influence the distribution of tourism activity at local level.

For more details on the volume and value of tourism at a national (England) level, see