Call for content

As part of our role developing the visitor economy for Cheltenham, we curate and share relevant and useful content on our website Visit Cheltenham which encourages more visitors, or which supports their experience while in our Regency town.  (This website attracts 46,000 visitors monthly and 120,000 unique page views). The audiences we reach are varied, from regular visitors within a 30 minute radius, through to international visitors making a dedicated trip to Cheltenham, or visiting as part of a wider Cotswold trip.

To support this content curation, we encourage local Cheltenham businesses and regional attractions to supply us with relevant and engaging content with a number of key themes.  (Examples of recent collaborative articles members have featured in include – Cheltenham Fathers Day gift guide and Summer Food & Drink Focus).

A ‘call for content’ for articles is sent out every month via email (contact us to register your email address), and will also be listed below. This list will be updated regularly, so we recommend bookmarking the page and visiting often.

Please note, although we will endeavour to use as much of the supplied content as possible, the Marketing Cheltenham team reserve the right to edit or shorten content, combine it with other content, and publish or dismiss it at our discretion. Priority will also be given to member content. To help assure use of your information, become a member >>

Please read through the following opportunities below to promote your business (free-of-charge) and if anything fits your profile please:

  • Send us a short overview of anything relevant (up to 50 words) in an editable format. This is not a business profile and must be relevant to the opportunity you are responding to.
  • Send us supporting content, links etc. (up to 600 words) in an editable format.
  • Provide up to three images from your business, to support the story, in jpeg landscape format (if available)

…by the deadlines listed below to Lisa at

Ideally, your content should be interesting and inspiring and although it can include your sales messages should not be a hard sell. Tell us what makes your business different, why your initiative is special, why it’s not to be missed?

If you are running an event, don’t forget, you can add it to the very popular ‘What’s On’ section of Visit Cheltenham website for free.  We use the events uploaded to publish a monthly What’s On Guide which is shared with our newsletter subscribers. E.g – September 2019 

Current Opportunities are…

Deadline:  Articles have been published,  we can add more events to them.  

Call for content… Please send information direct to Lisa –

Race Week themed promotions, events for The Festival in March – Several articles will be published featuring the best Race Week special offers and events.  (i.e. best places for breakfast, best local pubs to watch the races for those who aren’t attending the races, best local places to shop for race wear, best spa deals). Deadline to be featured – Monday 24 February.

Mother’s Day themed promotions, events – A round up of the best Mother’s Day events/menus/offers/gift guides will be published. Deadline to be featured – Wednesday 26 February.

Easter promotions, events – A round up of the best Easter events/menus/offers will be published. Deadline to be featured – Monday 24 February.

Food and Drink – A new Food Focus blog will be published highlighting updates in Cheltenham’s food and drink scene. Do you have any press releases featuring new awards you’ve won? Do you have any new menus or meal special offers? Let us know! Deadline to be featured – ongoing

Student offers

Want to be part of the on-going NUS TOTUM offers? #1 students discount card. TOTUM, the new name for the NUS extra card, brings students over 200 UK student discounts and comes with 1-year FREE ISIC unlocking over 42,000 international discounts.

How would the student receive the discount in-store?- Two options: The student can present a physical card (either black or pink) or they can present a digital card via the Totum App.

How can I be included in the TOTUM students discounts? Take a look at the existing discounts online and let us know what you would like to offer permanently.

Please send through your discounts, terms and conditions and jpeg logos to Maria at Cheltenham BID

Deadline: Ongoing

Foodie Fanatics

Have you got something foodie going on in the next few months? Every month we publish a Food & Drink Focus such as this one. We feature any new restaurants opening in town,  food events, menu launches, themed food, special offers and relevant food & drink courses / workshops.  Please note: we cannot promote events unless they have already been added to our website, via the add event feature here…

Deadlines:  Ongoing

Dog friendly Cheltenham

We want to know all the dog-friendly places there are in Cheltenham. You can add a specific event here, but we are also looking for the things that will ensure pooches are pampered all year round. Email us to let us know…

Deadline: Ongoing

Spa & Stay

Hotel with spa facilities? We’re looking for information on your overnight spa packages to add to the website.  Please let us have a description, prices and restrictions for any standard packages, and let us know of any special rates. This page will be live for the remainder of 2019, so please don’t make it time-sensitive.

Deadline: The page is up and running, and relevant events will be added as soon as they have been uploaded.