Call for content

As part of our role developing the visitor economy for Cheltenham, we curate and share relevant and useful content on our website Visit Cheltenham which encourages more visitors, or which supports their experience while in our Regency town. The audiences we reach are varied, from regular visitors within a 30 minute radius, through to international visitors making a dedicated trip to Cheltenham, or visiting as part of a wider Cotswold trip.

To support this content curation, we encourage local Cheltenham businesses and regional attractions to supply us with relevant and engaging content with a number of key themes. 

A ‘call for content’ for articles is sent out every month via email (contact us to register your email address), and will also be listed below. This list will be updated regularly, so we recommend bookmarking the page and visiting often.

Please note, although we will endeavour to use as much of the supplied content as possible, the Marketing Cheltenham team reserve the right to edit or shorten content, combine it with other content, and publish or dismiss it at our discretion. Priority will also be given to member content. To help assure use of your information, become a member >>

Please read through the following opportunities below to promote your business (free-of-charge) and if anything fits your profile please:

  • Send us a short overview of anything relevant (up to 50 words) in an editable format. This is not a business profile and must be relevant to the opportunity you are responding to.
  • Send us supporting content, links etc. (up to 600 words) in an editable format.
  • Provide up to three images from your business, to support the story, in jpeg landscape format (if available)

…by the deadlines listed below to Lisa at

If you are running an event, don’t forget, you can add it to the very popular ‘What’s On’ section of Visit Cheltenham website for free.  We use the events uploaded to publish a monthly What’s On Guide which is shared with our newsletter subscribers.

Current Opportunities are…

Call for content… Please send information direct to Lisa –

We’re working on the January to April campaign which will focus on the key themes of Visit England’s Escape the Everyday. The below are the areas we’ll be focusing on so get in touch if any link in with your business:

Discovery – We’re looking for hidden gems and experiences, for example the experiences could be cookery classes or masterclasses. Do you offer foraging courses or is there wildlife spotting near to your business? Do you run any tour experiences? 

Freedom to Explore – Freedom to explore is all about getting off the beaten tracks, we’re looking for recommended urban or rural walking or cycling routes so could you offer some suggestions, do you offer any experiences for these? We’re also looking for off-grid accommodation. Let us know if any of the above links to your businesses.

Treat Yourself – After what feels like a long 2020, people are looking for luxury getaways. In this section of the campaign we’ll be looking at spa breaks, gourmet getaways, cosy pubs and unusual, quirky accommodation. Get in touch if you’ve got something which links in with this theme. 

This campaign will be a major focus for the beginning of 2021. We’ll be highlighting businesses and writing itineraries to link with these campaign themes, if you don’t get in touch with us, you may just miss out so drop us an email. 

Bookable product – As part of the January – April campaign we’ll be promoting businesses who offer bookable product, this could be an experience, food and drink or accommodation. If you offer this, do let us know. 

Good news stories, events, packages and special offers – A reminder that we’re always looking for stories, events (virtual or socially distanced) and packages. Please tell us about anything that links with these so we can help promote.