Call for content

As part of our role developing the visitor economy for Cheltenham, we curate and share relevant and useful content on our website Visit Cheltenham which encourages more visitors, or which supports their experience while in our Regency town. The audiences we reach are varied, from regular visitors within a 30 minute radius, through to international visitors making a dedicated trip to Cheltenham, or visiting as part of a wider Cotswold trip.

To support this content curation, we encourage local Cheltenham businesses and regional attractions to supply us with relevant and engaging content with a number of key themes. 

A ‘call for content’ for articles is sent out every month via email (contact us to register your email address), and will also be listed below. This list will be updated regularly, so we recommend bookmarking the page and visiting often.

Please note, although we will endeavour to use as much of the supplied content as possible, the Marketing Cheltenham team reserve the right to edit or shorten content, combine it with other content, and publish or dismiss it at our discretion. Priority will also be given to member content. To help assure use of your information, become a member >>

Please read through the following opportunities below to promote your business (free-of-charge) and if anything fits your profile please:

  • Send us a short overview of anything relevant (up to 50 words) in an editable format. This is not a business profile and must be relevant to the opportunity you are responding to.
  • Send us supporting content, links etc. (up to 600 words) in an editable format.
  • Provide up to three images from your business, to support the story, in jpeg landscape format (if available)

…by the deadlines listed below to Lisa at

If you are running an event, don’t forget, you can add it to the very popular ‘What’s On’ section of Visit Cheltenham website for free.  We use the events uploaded to publish a monthly What’s On Guide which is shared with our newsletter subscribers.

Current Opportunities are…

Call for content… Please send information direct to Lisa –

Covid rules/restrictions permitting, we want to encourage visitors to Cheltenham in the January to March period, helping to support the visitor economy and hospitality sectors during what may well be a quieter and more challenging trading period.

“New Year, New Me”, as they say, and next year we think that every one of us deserves a bit of self-love. As such, we are on the lookout for updates and content to enrich the mind, body and soul, and get everybody feeling their best again.

We have an ever-growing audience of nearly 100,000 across our digital channels that are always looking to keep up-to-date with their favourite local businesses. So, please read below and let us know what you have got going on.

Cheltenham feel good activities


It is one thing getting our hearts pumping at the gym, but we want to get our brains exercising as well. Will you be running any activities or events that feed the mind? Cultural events, historical tours, mind-bending escape rooms or even a local pub quiz. Let us know!


The body is a temple, and with the New Year, we know everybody will want to look and feel their best. Will you be promoting a mocktail night for dry January or creating a vegan menu for Veganuary? Or perhaps you have a special offer for gym-goers, spa lovers or staycationers? If so, please let us know so we can help promote your plans.   


Next year it is all about mental wellbeing, clarity, and calm. So, if you have any special offers or events to help people unwind and nourish the soul, please get in touch! Organised countryside walks, events in local parks and gardens, music, theatre, retail therapy or personal shopping experiences. We want to know.

Short Breaks – Accommodation

In order to encourage staying visitors and short breaks, we’re also particularly keen to hear from accommodation providers on your best lead-in rates and any short break or special packages that you may be able to offer during this time. As part of this, if you aren’t already, we can help you to link to our online booking system and the national TXGB platform which will not only ensure you’re bookable on, but also across a range of additional travel trade and distribution channels.

To discuss this aspect of the campaign further and your accommodation rates/packages etc, please contact Tara on

How do you get featured on Visit Cheltenham for the above opportunities?
To be featured in any of the above, please send your updates, promotions, offers or events through to

Remember to get ahead of the crowd by uploading your future events/activities here – to be featured in the themed articles and our What’s On Guide.