Marketing Opportunities

There are plenty of marketing and PR opportunities you can benefit from as a member. These opportunities include:

Digital Channels

Visit Cheltenham has a fantastic range of digital marketing opportunities for our members to get involved in. From e-newsletters and website banners to social media activity, there are options available to you that can help promote your product to an active, engaged online audience.

Printed Materials

We produce annual and campaign-specific printed collateral, in which members are given the opportunity to purchase advertising space.
These publications achieve additional exposure for your business through being:
• Distributed to hotels and accommodation providers, retail and offices.
• Displayed in the tourist information points (metal poster signs) around the town.
• Distributed at trade shows and exhibitions.
• Downloadable and viewable online here – Visit Cheltenham Guide & Map.

PR & Media

Press, PR and influencer engagement opportunities targeted at local, regional, national, international and trade press / contacts. As a member, you can benefit from this by keeping us up to date with your news stories.

Events

From shining a light on the town for the Christmas Lights switch-on to running the Big Screen in the Garden, The Cheltenham Ice Skating Rink and turning the town into a racetrack for the Cheltenham Festival of Cycling, we help our partners at both Cheltenham BID and Cheltenham Borough Council to create, deliver and market some of the town’s biggest events.

These events have a huge impact on visitor numbers, ensuring that locals and tourists keep coming back to Cheltenham year on year. True to The Festival Town brand, we also work closely with a whole range of other festival and event organisers throughout the year, whilst also taking a lead on the new events strategy for Cheltenham.

Exhibiton and Trade Shows

We represent Cheltenham at key travel trade events including Explore GB, UK Inbound, British Travel Trade Show, and CHS Birmingham, allowing us to promote the town and its businesses to vast numbers of national and international travel trade and corporate buyers. From these events, we create itineraries and FAM trips all focusing on our member businesses and partners.

Partnerships

We have developed a number of key partnerships which will help deliver more visitors to the area and footfall to businesses, including work with Cheltenham Racecourse, Cheltenham Festivals, Gloucestershire Airport, Great Western Railway, VisitBritain and VisitEngland. We are also a partner of the Cotswold Plus, a Local Visitor Economy Partnership (LVEP).

Our close relationship with VisitBritain/VisitEngland through the Cotswold Plus LVEP status enables our members to keep up to date with the latest news, offers and PR opportunities through their call for content requests which we respond to on behalf of our members.

Tourism Exchange GB (TXGB)

Be a part of our local recovery activity. We’re driving local tourism recovery, by partnering with Tourism Exchange GB (TXGB). TXGB is a digital marketplace, brought to you by VisitEngland. It offers tourism businesses the opportunity to diversify their distribution, and gives distributors the ability to choose from a wide range of bookable tourism product, to add to their programmes. Visit TXGB.co.uk to find out more, call 0330 223 5050 to chat to one of the team about the benefits this partnership can bring to your business or email [email protected]

Lamp Post Banner Outdoor Advertising

Marketing Cheltenham manage the advertising space for the 179 highly visible, photographic quality banners located at key town centre, commuter and neighbourhood locations.

Advertising on these banners offers an unrivalled opportunity to target large audiences by promoting your business or event to shoppers, businesses and visitors to the town.