News

It’s long been known for its festivals and now Cheltenham is officially becoming The Festival Town. The town may have a population of only 117,000 but stages around 25 significant festivals every year, several of which are world leading. It will now promote itself with the strapline “Visit Cheltenham – The Festival Town”. Rooted in… Continue reading Press release: Visit Cheltenham – The Festival Town

The team Jess, Tara, Emma and Lisa are now eight weeks into their new roles. David Jackson, Marketing Cheltenham’s new Marketing Manager, starts on Monday 8th July. The launch of The Festival Town re-brand 10 July The rebrand will be launched publicly on Wednesday 10th July as part of Cheltenham Music Festival. A short presentation… Continue reading June 2019 update

Making Cheltenham the cyber capital of the UK - a national first - is just one of the exciting, high level priorities in the borough council’s new corporate strategy, which has just been agreed by full council. The three year corporate strategy sets out the authority’s purpose, principles and priorities for the future. For the… Continue reading Council shares its plans for the next three years

When we launched Marketing Cheltenham back in November 2017 to deliver a 5 year tourism strategy for Cheltenham, we had big plans and even bigger ambitions to put the town right back on the map! 2018 was a year of highs for the town, with everything from a TV series profiling our Regency Heritage, through to visits from… Continue reading Visit Cheltenham 2018 Statistics Report

The wonderful Strozzi Palace Suites by Mansley in Cheltenham, recently welcomed a journalist from the Lancashire Post, Wigan Post and Blackpool Gazette to enjoy a romantic weekend break in the town. After her visit, we were delighted to read the article about her stay at the Strozzi Palace Suites and we couldn't help but share… Continue reading Lovely review for Cheltenham

Last week saw a record breaking number of attendances to The Festival™ presented by Magners. The total for the four days was a new record at 266,779, with the previous best being 262,637 last year. Friday's attendance on Gold Cup came to 71,816, a new record for the climax of The Festival, as against 70,684… Continue reading Record attendances through The Festival™ 2019

We were delighted to read the latest article about the Cheltenham Races from B24/7. Published just in time for Race Week the article, which also includes some great imagery of Cheltenham, detailed a winning day at the races as well as the many shopping and eating out opportunities to enjoy. Read the full 'A Winning… Continue reading A Winning Day at Cheltenham Races

Tens of thousands of people are expected to descend on Cheltenham this week for the Races, yet with all the buzz at the Racecourse, the Regency town centre remains fairly quiet. Here at Marketing Cheltenham, (and although we love The Festival) we know that there is so much more to the town than just a… Continue reading Much more to Cheltenham than just a day at the Races

Horse racing’s showpiece spectacle, The Festival in Cheltenham, would be little without its punters – and more than 90,000 will be riding to the start line next week aboard Stagecoach West’s special race services. Racegoers and the event itself are hugely dependent on the bus company, which itself started out 25 years ago this year… Continue reading Stagecoach West buses lend their horsepower to The Festival

We would like to congratulate our member No.131 on their two exciting new additions, The House which will be opening just in time for Cheltenham Race Week and Gin & Juice. Classic on the outside, contemporary British on the inside, this beautiful Georgian townhouse, part of The Lucky Onion family, will feature eight new guest… Continue reading The Lucky Onion expands with the launch of The House and Gin & Juice