News

Christmas markets, an incredible Christmas light switch-on and an entertaining late night shopping event. This year Christmas in Cheltenham is certain to be a magical one. With a story inspired by ‘A Christmas Carol’, Cheltenham’s light switch-on on Saturday 23rd November will see giant ghost puppets help the horrid Scrooge to change his ways. The… Continue reading Cheltenham’s beginning to look a lot like Christmas

Thousands of people will have the opportunity to get close to the action as the heart of Cheltenham is transformed into a cycle track for the whole community. For the first time, Cheltenham Festival of Cycling – returning after a successful event in May – will feature a criterium race which consists of several laps… Continue reading Press release: Cheltenham cycling festival returns with an exciting difference

It’s long been known for its festivals and now Cheltenham is officially becoming The Festival Town. The town may have a population of only 117,000 but stages around 25 significant festivals every year, several of which are world leading. It will now promote itself with the strapline “Visit Cheltenham – The Festival Town”. Rooted in… Continue reading Press release: Visit Cheltenham – The Festival Town

The team Jess, Tara, Emma and Lisa are now eight weeks into their new roles. David Jackson, Marketing Cheltenham’s new Marketing Manager, starts on Monday 8th July. The launch of The Festival Town re-brand 10 July The rebrand will be launched publicly on Wednesday 10th July as part of Cheltenham Music Festival. A short presentation… Continue reading June 2019 update

Making Cheltenham the cyber capital of the UK - a national first - is just one of the exciting, high level priorities in the borough council’s new corporate strategy, which has just been agreed by full council. The three year corporate strategy sets out the authority’s purpose, principles and priorities for the future. For the… Continue reading Council shares its plans for the next three years

When we launched Marketing Cheltenham back in November 2017 to deliver a 5 year tourism strategy for Cheltenham, we had big plans and even bigger ambitions to put the town right back on the map! 2018 was a year of highs for the town, with everything from a TV series profiling our Regency Heritage, through to visits from… Continue reading Visit Cheltenham 2018 Statistics Report

The wonderful Strozzi Palace Suites by Mansley in Cheltenham, recently welcomed a journalist from the Lancashire Post, Wigan Post and Blackpool Gazette to enjoy a romantic weekend break in the town. After her visit, we were delighted to read the article about her stay at the Strozzi Palace Suites and we couldn't help but share… Continue reading Lovely review for Cheltenham

Last week saw a record breaking number of attendances to The Festival™ presented by Magners. The total for the four days was a new record at 266,779, with the previous best being 262,637 last year. Friday's attendance on Gold Cup came to 71,816, a new record for the climax of The Festival, as against 70,684… Continue reading Record attendances through The Festival™ 2019

We were delighted to read the latest article about the Cheltenham Races from B24/7. Published just in time for Race Week the article, which also includes some great imagery of Cheltenham, detailed a winning day at the races as well as the many shopping and eating out opportunities to enjoy. Read the full 'A Winning… Continue reading A Winning Day at Cheltenham Races

Tens of thousands of people are expected to descend on Cheltenham this week for the Races, yet with all the buzz at the Racecourse, the Regency town centre remains fairly quiet. Here at Marketing Cheltenham, (and although we love The Festival) we know that there is so much more to the town than just a… Continue reading Much more to Cheltenham than just a day at the Races