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Businesses involved in the tourism & hospitality industry are being invited to The Three Counties & Cotswolds Tourism Forum on Thursday 23 January.  The event will facilitate discussions, networking and share knowledge from industry leaders and specialists. This year the tourism forum will be held at Double Tree by Hilton, Cheltenham and will play host… Continue reading Three counties combine to invigorate and celebrate tourism industry

Three members of the Cheltenham Twinning Association recently visited Sochi, Russia to mark 60 years of twinning. The visit celebrated the continued partnership between the two spa towns and provided many opportunities to promote Cheltenham. The group visited many of Sochi’s attractions and participated in local events including Sochi Day, an annual event held to… Continue reading The Cheltenham Twinning Association visits Sochi to mark 60 years of twinning

Cheltenham BID have organised a series of events as part of Light Up Cheltenham including a giant wheel in Imperial Gardens and the World Beaters Music group Spark picture by Mikal Ludlow Photography Cheltenham’s beautiful landmark buildings will be dramatically lit up to the delight of visitors in February 2020 as the spectacular Light Up… Continue reading A chance to see Cheltenham in a new light

Full details have been revealed of the spectacular Christmas lights switch-on event coming to Cheltenham on Saturday November 23. Inspired by A Christmas Carol by Charles Dickens, three switch-on parades starting at 4.30pm will see giant ghost puppets weave through town to join Scrooge and Father Christmas to tell this famous Christmas tale of redemption… Continue reading Spectacular Christmas Lights Switch-On is coming to Cheltenham

Christmas markets, an incredible Christmas light switch-on and an entertaining late night shopping event. This year Christmas in Cheltenham is certain to be a magical one. With a story inspired by ‘A Christmas Carol’, Cheltenham’s light switch-on on Saturday 23rd November will see giant ghost puppets help the horrid Scrooge to change his ways. The… Continue reading Cheltenham’s beginning to look a lot like Christmas

Thousands of people will have the opportunity to get close to the action as the heart of Cheltenham is transformed into a cycle track for the whole community. For the first time, Cheltenham Festival of Cycling – returning after a successful event in May – will feature a criterium race which consists of several laps… Continue reading Press release: Cheltenham cycling festival returns with an exciting difference

It’s long been known for its festivals and now Cheltenham is officially becoming The Festival Town. The town may have a population of only 117,000 but stages around 25 significant festivals every year, several of which are world leading. It will now promote itself with the strapline “Visit Cheltenham – The Festival Town”. Rooted in… Continue reading Press release: Visit Cheltenham – The Festival Town

The team Jess, Tara, Emma and Lisa are now eight weeks into their new roles. David Jackson, Marketing Cheltenham’s new Marketing Manager, starts on Monday 8th July. The launch of The Festival Town re-brand 10 July The rebrand will be launched publicly on Wednesday 10th July as part of Cheltenham Music Festival. A short presentation… Continue reading June 2019 update

Making Cheltenham the cyber capital of the UK - a national first - is just one of the exciting, high level priorities in the borough council’s new corporate strategy, which has just been agreed by full council. The three year corporate strategy sets out the authority’s purpose, principles and priorities for the future. For the… Continue reading Council shares its plans for the next three years

When we launched Marketing Cheltenham back in November 2017 to deliver a 5 year tourism strategy for Cheltenham, we had big plans and even bigger ambitions to put the town right back on the map! 2018 was a year of highs for the town, with everything from a TV series profiling our Regency Heritage, through to visits from… Continue reading Visit Cheltenham 2018 Statistics Report