VisitBritain has published its inbound tourism forecast for 2023 with continued strong recovery predicted in overseas visitor spending. It shows spending by inbound visitors in 2023 is predicted to grow faster than visitor volume, with higher spending also per trip.
Its overall forecast is for spending by international visitors in the UK of £29.5 billion in 2023, up 4% on the all-time spending high of £28.4 billion in 2019.
Looking at the number of visits to the UK, 35.1 million visits are forecast, 86% of the 40.9 million in 2019.
The research has shown that the biggest drivers for visitors globally in choosing a destination are that it offers ‘good value for money’ and is a ‘welcoming place to visit.’
Marketing Cheltenham continues to work with regional partners to promote Cheltenham and the Cotswolds as a destination of choice for both UK and overseas visitors, showcasing our excellent transport links, fantastic heritage and cultural offer and our beautiful countryside. We welcome these figures which indicate the potential for a strong year for our members and the wider visitor economy as a whole.
Marketing Cheltenham 