Latest news from Visit Cheltenham, our consumer brand.
Visit Cheltenham, Cheltenham’s accredited tourism board, has appointed Cotswolds media agency Bloxham PR as its year-round destination PR partner and primary media contact.
Focusing on championing Cheltenham’s unique mix of Regency heritage, award-winning hospitality and food & drink, premium shopping, beautiful outdoor spaces and status as ‘The Festival Town’, the year-round always-on partnership is a first for the tourist board.
Working alongside local businesses, tourism operators, event organisers and public sector stakeholders, the collaboration will spotlight Cheltenham as a year-round destination through an active media programme and seasonal campaign focuses.
Visit Cheltenham is the Destination Marketing Organisation (DMO) for Cheltenham, accredited by Visit England.
Speaking about the exciting partnership and opportunity for Cheltenham as a destination, Lisa Kowalkowski, Destination Marketing Manager for Visit Cheltenham shared –
We are delighted to appoint Bloxham PR as Visit Cheltenham’s year-round destination PR partner. Cheltenham has an incredible story to tell throughout the year, from our internationally renowned festivals and Regency heritage to our award-winning hospitality, thriving food and drink scene, independent shopping and beautiful green spaces. We were impressed by Bloxham PR’s creativity, strategic approach and proven track record of securing high-quality travel and lifestyle coverage, as well as their genuine passion for Cheltenham and the visitor economy. We are excited to work together to raise Cheltenham’s profile, build stronger media relationships and inspire even more people to discover and experience everything The Festival Town has to offer.“
Based just outside Cheltenham, Bloxham PR is a strategic communications agency for aspirational consumer brands spanning travel, hospitality and luxury lifestyle. Sharing her enthusiasm, Founder & CEO Kaylie Bloxham said –
We are delighted to welcome Visit Cheltenham into the Bloxham family and thrilled to be working alongside Lisa and her team on a year-round partnership. Cheltenham is such a vibrant festival town with lots going on throughout the seasons, so we are really looking forward to getting stuck in and spotlighting what makes this the best town, nestled on the edge of the Cotswolds.”
The partnership will kick off by shining a spotlight on the destination’s exciting autumnal events programme, with a host of seasonal highlights set to be shared in the weeks ahead. Followed by a dedicated Christmas campaign celebrating the destination throughout the festive season.
For further press information, imagery or visit requests, please contact Georgia at Bloxham PR – [email protected]
Marketing Cheltenham 